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Posts tagged: Bruttles Gourmet Candy Company

Fast-spreading peanut butter brittle (from Spokane) aims for world domination

A revised website and simpler product choices led to a 20 percent gain in online candy sales during the holidays, said Carol Measel, owner of Spokane-based Bruttles Gourmet Candy Company.

Using BrandIT Advertising, from Spokane Valley, for site redesign and online marketing, Measel said generated sales from across the globe; those included orders from China, Great Britain, Austria, Switzerland and others, she said.

She especially credited Dan Matthews, the owner of BrandIT, for making the key marketing plans happen.

She credited simpler online order options, plus using Facebook promotions, for an overall company sales increase of 20 percent during the holidays, compared with 2009.

Facebook seems to be the bigger source of sales, compared with Twitter. The number of tweets by @Bruttles is fairly small and often point people to offers found on Facebook or

A large share of the overseas orders come from people who have tasted the candies and decided to spread the cheer, Measel said. “They've tasted our products and decided to give them as gifts for friends and others,” she said.

ADDENDUM (posted Jan. 20): What's the difference between peanut brittle and bruttle?  Here's Carol Measel's answer:

“A Bruttle is the same soft peanut butter candy without the nuts, made into a 1” square and half-dipped in chocolate.”

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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Alison Boggs (@alisonboggs) Online Producer Alison Boggs posts and manages content on and its social networking accounts.

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Scott Maben Scott Maben is a Deputy City Editor who covers North Idaho news and higher education.

Addy Hatch is the city editor, and formerly was business editor.

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