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Office Hours

Posts tagged: coffee sales

One third of our survey-takers said they’ll spend more at Starbucks during 2012

The unofficial results are in: one third of the respondents to our Starbucks budget survey said they expect to spend more there this year.

Five of 16 respondents said yes, and you can see the other responses for yourself right here.

Thanks to those who helped answer the survey.  Gotta leave for now, I'm off for my morning cup …

The buzz: Starbucks coffee cards are a solid bottom-line pick me up

WHAT'S YOUR STARBUCKS BUDGET? ANSWER THE SURVEY BELOW

For much of the past three years, the Office Hours staff has made its daily visits to the local Starbucks store, plunking down cash for java and pastry. Sometimes the experience is more about meeting folks from area businesses, rather than the Joe.

The Wall Street Journal's story Tuesday on Starbucks highlights the chain's surprising growth in amount of money spent via card-based purchases. A key statement:

“Last year, purchases made on the (Starbucks) cards accounted for 18 percent of the company's revenue. Starbucks doesn't split the transactions by country, but assuming purchases were almost all in the United States, they accounted for 27 percent of domestic retail sales. That compares with 13 percent in 2006.”

What could be driving that growth, especially as the company has been steadily increasing the costs of its drinks the past four years?  Please take this informal survey below. (Click SUBMIT after checking your answer.)

 

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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Alison Boggs (@alisonboggs) Online Producer Alison Boggs posts and manages content on spokesman.com and its social networking accounts.

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Scott Maben Scott Maben is a Deputy City Editor who covers North Idaho news and higher education.

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