Posts tagged: Cord cutting
New survey by Magid Associates on cord-cutters — those who are quitting cable or satellite paid-TV service — shows a slow but steady growth. See the related story at All Things D.
But the bad news is: If you're addicted to sports (or have a spouse with that affinity), the chance of cord-cutting decreases dramatically. See the attached chart that lays out the groups most and least likely to cut.
That means, if your wife loves to watch the Zags on ESPN or on satellite, you're going to be a cable subscriber indefinitely.
The Magid chart, included in this post, shows that those least likely to switch or cut are ESPN fans.
Thursday's Spokesman-Review will feature a story on “cord-cutting,” the relatively small effort by consumers to find alternatives to paid-TV (through cable, satellite or telco systems).
We gathered a few personal stories of folks using alternatives to the standard systems. We asked experts to explain how this would all shake out.
Bottom line: most experts conclude it's too early to decide if we're seeing a mass transformation in the home entertainment world.
Nate Kraft, director of product development for Los Angeles-based Belkin, pointed out a study our story didn't include. But it's relevant to the subject, which includes the assumption that newer stuff is better.
Kraft noted that a Boston ad company did an experiment to see how most Americans feel about cutting the cord and adopting some of the new technology that works to deliver shows, movies and music into our TVs.
We quote from a story on TechCrunch:
“Hill Holiday, a 'caffeine-fueled ad agency,' asked five Boston-area families to participate in a cord-cutting experiment. For one week each family was asked to forgo traditional cable TV in favor of one of the following devices: Apple TV, Google TV, Boxee Box, Xbox 360, and Roku. These devices, of course, are the premier devices for people looking to break free of their cable company while still being able to enjoy television. And how did it turn out for these five families?
“While our sample was by no means representative, the results of our experiment point us toward some real issues that one should consider when thinking about the future of the “connected TV” technologies.