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Posts tagged: Enersys Inc.

Spokane’s BHW1 developed Purcella ad campaign for Purcell Systems

Earlier this week we called out to find the company behind the Purcella campaign, for Purcell Systems.

We learned that the work was done locally, by Spokane design and advertising firm BHW1.

Here are the credits for that Purcella campaign: Creative Director Tony Hines came up with the Purcella concept. Don Baker, Illustrator/animator, developed the video graphics. Aldon Baker, film composer & commercial music writer, developed the theme music for Purcell System's superhero.

With EnerSys buying Purcell Systems, what happens to Princess Purcella?

So while we ponder the impact of EnerSys buying Spokane Valley-based manufacturing firm Purcell Systems, another question looms.

With the acquisition by the much much larger EnerSys, what happens to Purcella?

Purcella is the fanciful, slightly bizarre animated figure created by some marketing folks to promote and explain the goals and business services provided by Purcell Systems.  The campaign bragged that heat and cold and “EVEN accountants” can't stop her.  It would be ironic indeed if some accountant at EnerSys decides Purcella needs to go bye-bye.

If you care to go through the Purcella video experience, the link is here. Or click the video frame above.

Purcella, as the ads say, is your defender.  If anyone cares to volunteer the name of the firm or marketing guru who developed the Purcella campaign, we'd appreciate it.  We'd like to honor the creator of Purcella with a little Office Hours gift.  (Hint: It will be a gift certificate to a local coffee shop, in a relatively small dollar amount.)

The referrer who leaves us the name or contact of Purcella's creator will get something as well. 

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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Alison Boggs (@alisonboggs) Online Producer Alison Boggs posts and manages content on and its social networking accounts.

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Scott Maben Scott Maben is a Deputy City Editor who covers North Idaho news and higher education.

Addy Hatch is the city editor, and formerly was business editor.

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