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Posts tagged: Jeff Oswalt

Thank you, 14Four. Improved sobriety test protects you from reckless tweets

The Step 2 tagline on the online version of the Social Media Sobriety Test sums it up:

“Choose your hours of intoxication.”

About a year ago the coders who work at Spokane creative agency 14Four had fun making a “social media sobriety kit” that kept people from posting drunken comments on sites like Facebook or Twitter.

The test was just upgraded by 14Four with a holiday theme.  As the new version gains blog and broadcast notoriety, those at 14Four who've worked on the sobriety test project say it's been a great showcase of their talents and skills.

In the world of advertising and creative marketing, half the battle is winning eyeballs. And that has clearly happened with the sobriety test, said Jeff Oswalt, 14Four’s president.

Last year’s version involved just a web browser tool that set time limits when one could post messages or photos. The tests themselves were simple: follow a moving object onscreen with a mouse or type the alphabet backwards.

The new version comes with holiday-themed warnings, such as: “Before you hand out copies of your backside or tell your in-laws how you really feel, download the Holiday Party Sobriety Test and protect yourself, from yourself.”

It also added mobile versions for Android and iPhone; you can download the free sobriety app from iTunes.

Spokane agency 14Four helps develop social media ‘sobriety test’

Social Media Sobriety Test from TDA_Boulder on Vimeo.

Spokane creative agency 14Four has helped put together a social media sobriety test meant to stop Facebook or Twitter users from posting stupid remarks after partying.

The Spokane company developed the free software plug-in for Webroot, a Boulder, Colo.-based web security firm. The project stemmed from past work 14Four has done with Colorado ad agency TDA, the lead agency for Webroot.

The test’s tagline is “Nothing good happens online after 1 a.m.” The test can work on six social sites, including YouTube and MySpace. The tool also allows for adding custom websites.

TDA Account Director Christi Tucay said 14Four was hired to code the sobriety test software and design how it interacts with the user. “14Four took our idea and made it happen; they built all the Flash, HTML and javascript that makes it work,” Tucay said.

The onscreen test can be set manually to force the user to complete a challenge before posting a message at preset times of the day or night. The extension has six challenges, selected at random, that force the person to answer or do something.

One challenge requires a person to keep the mouse cursor inside a moving circle appearing on the screen. If the person can’t do that, the user fails the test.

The challenge might also ask you to type the alphabet backwards, or use your mouse to guess how long 30 seconds is.

Jeff Oswalt, 14Four’s president, said his firm jumped at the idea when they were first asked by TDA to collaborate. “We saw it as an awesome idea. Plus we would be getting paid for work, which is also a great idea.”

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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