Posts tagged: marketing
Say what you will about Spirit Airlines, they're cheeky and not afraid to go out on the edge.
The company just launched a salty ad campaign pegged to the notoriety earned by New York Democrat Anthony Weiner. The company is sending emails to customers and including this image, with a Weiner-esque reference.
The airline's marketing team believes in avoiding boring marketing messages. While this campaign can't be called boring, one wonders if it accomplished the real goal, motivating people to buy tickets.
The company's publicly traded stock symbol is SAVE.