Posts tagged: Netflix
EDITED and revised Wednesday, Aug. 29:
Here's one piece of market information we didn't have earlier.
The total number of households in the Spokane DMA (designated market area) is about 430,000.
If the SNL Kagan number is correct, there are 351,656 homes that subscribe either to cable or satellite in this market.
That's 82 percent of all homes. The remainder either don't want to watch TV or rely on over-the-air signals, or have cut the cable and use web based systems, like Netflix or Hulu.
Updated subscriber numbers.
Earlier today OfficeHours posted the old December 2010 numbers relating to how many subscribers DirecTV has in the Spokane TV market. We went out today looking for the latest numbers. The market is the entire eastern Washington area over to the mountains, and also includes portions of Idaho and Oregon.
SNL Kagan, a media tracking company, provided the most recent update (numbers from 2Q 2012):
2010 subscribers 2012 subscribers
Comcast: 100,000 107,034
DISH: 102,000 103,318
DIRECTV: 69,000 75,700
Total market area number of paid programming subscribers: 351,656.
What amazes us is that the three main providers gained paid subscribers in the past two years.
In a down economy, that's a bit of a surprise.
Proctor & Gamble hates their freedom.
Specifically P&G hates its workers' freedom to stream music and movies on company computers.
The big company announced on Thursday it will block net access for workers who try to use the Pandora music service or the Netflix streaming video service.
The ban goes into effect for the consumer products company's 129,000 employees. The reasons and ramifications are spelled out in a story on WSJ.com. Note: site is paywalled and you may need a subscription.
Key concern was the need to maintain adequate bandwidth across the company, a company official explained.
At the same time, P&G said it will not block social network sites because they are now important tools for marketing and business information sharing.
Netflix recently raised its video rental prices. And now, so has Redbox, the Washington-based rental kiosk entertainment provider.
The company said it's raising the basic rental fee for most videos from $1 to $1.20.
The price increase goes into effect now.
Blu-Ray disks will remain priced at $1.50 a day; videogames remain at $2 per day, the company said in a blog entry.
For six months Spokane ad firm Magner Sanborn developed a logo and an extensive brand and marketing components for Qwikster, a top-secret business plan by Netflix to split its company into a new division.
The weekend surprise from Netflix was the news that it dropped plans to spin off its streaming service and rename the DVD-only service as Qwikster.
Instead, the company has just gone back to the way it was.
That flip and flop won't affect the nearest Netflix distribution center, on Spokane's West Plains near the Spokane Airport. See the map here showing all the Netflix distribution locations: http://www.moviesinhouse.com/articles/netflix-shipping-centers.html
We'll have a local angle on the Qwikster-Netflix development next week in the business pages of The Spokesman-Review.