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Posts tagged: Netflix

Recent subscriber totals for DirecTV and Comcast show an upward trend

EDITED and revised Wednesday, Aug. 29:

Here's one piece of market information we didn't have earlier.

The total number of households in the Spokane DMA (designated market area) is about 430,000.

If the SNL Kagan number is correct, there are 351,656 homes that subscribe either to cable or satellite in this market.

That's 82 percent of all homes. The remainder either don't want to watch TV or rely on over-the-air signals, or have cut the cable and use web based systems, like Netflix or Hulu.

Updated subscriber numbers.

Earlier today OfficeHours posted the old December 2010 numbers relating to how many subscribers DirecTV has in the Spokane TV market. We went out today looking for the latest numbers. The market is the entire eastern Washington area over to the mountains, and also includes portions of Idaho and Oregon.

SNL Kagan, a media tracking company, provided the most recent update (numbers from 2Q 2012):

                   2010 subscribers                  2012 subscribers

Comcast:         100,000                                 107,034

DISH:               102,000                                 103,318

DIRECTV:           69,000                                  75,700

Total market area number of paid programming subscribers: 351,656.

What amazes us is that the three main providers gained paid subscribers in the past two years.

In a down economy, that's a bit of a surprise.

Proctor & Gamble plans worker web barrier, halting access to music, video

Proctor & Gamble hates their freedom.

Specifically P&G hates its workers' freedom to stream music and movies on company computers.

The big company announced on Thursday it will block net access for workers who try to use the Pandora music service or the Netflix streaming video service.

The ban goes into effect for the consumer products company's 129,000 employees. The reasons and ramifications are spelled out in a story on WSJ.com. Note: site is paywalled and you may need a subscription.

Key concern was the need to maintain adequate bandwidth across the company, a company official explained.

At the same time, P&G said it will not block social network sites because they are now important tools for marketing and business information sharing.

Redbox raises its video movie rental by 20 cents, effective now

Netflix recently raised its video rental prices. And now, so has Redbox, the Washington-based rental kiosk entertainment provider.

The company said it's raising the basic rental fee for most videos from $1 to $1.20.

The price increase goes into effect now.

Blu-Ray disks will remain priced at $1.50 a day; videogames remain at $2 per day, the company said in a blog entry.

Magner Sanborn watched as months of work for Netflix went down the drain

For six months Spokane ad firm Magner Sanborn developed a logo and an extensive brand and marketing components for Qwikster, a top-secret business plan by Netflix to split its company into a new division.

In September, Netflix jump-started the launch, surprising both its rental-DVD customers and its Spokane-based ad team, which expected the Qwikster announcement to come several weeks later.

Netflix told its millions of customers that those wanting just DVDs would sign up with Qwikster; those wanting streaming video over the Web would continue using Netflix.

But within three weeks of the Qwikster launch, Netflix’s management team changed its mind and scrapped the plan for two companies.

That reversal came after thousands of Netflix customers protested the split by either canceling their subscriptions or publicly lashing the company for raising prices by more than $6 per month for both DVDs and streaming movies.

The impact on Spokane’s Magner Sanborn was company whiplash, said the firm’s president, Dennis Magner. “I was as surprised as anyone to see the launch, based on the timing,” he said.

The full story appears on Spokesman.com at this link: http://www.spokesman.com/stories/2011/oct/20/netflix-reversal-felt-here/

No Qwikster after all; and no impact on the Spokane Netflix center

The weekend surprise from Netflix was the news that it dropped plans to spin off its streaming service and rename the DVD-only service as Qwikster.

Instead, the company has just gone back to the way it was. 

That flip and flop won't affect the nearest Netflix distribution center, on Spokane's West Plains near the Spokane Airport.   See the map here showing all the Netflix distribution locations: http://www.moviesinhouse.com/articles/netflix-shipping-centers.html

We'll have a local angle on the Qwikster-Netflix development next week in the business pages of The Spokesman-Review.

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The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.

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