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Posts tagged: North Nevada corridor

MacKenzie River Pizza update: the deconstruction of clutter

OK, this will make our third and last post here about the MacKenzie River Pizza Co. location announcement, made this week by Glacier Restaurant Group, out of Whitefish, Mont.

Our earlier post noted that a press release quoted Glacier COO Brad Ridgeway explaining the choice of location, in North Spokane at the intersection of Nevada and Jay (along the Nevada corridor), as a way to “reap the visibility benefits while avoiding the clutter of the competition.”

We asked Brad what that means. In brief, it means having good access to customers and drivers, but also not setting up shop on crowded Newport Highway, which is about 450 feet to the west of the site Glacier chose.

By being off a distance and not smack dab in the mix of retail on Newport Highway, MacKenzie should do fine. He noted that another one of their MacKenzie locations is next to or near an Olive Garden. It’s not always beneficial for one eatery to be next to a larger one, Ridgeway said.

 

MacKenzie River Pizza coming to a new location on North Nevada

The Montana restaurant company that will bring a Ciao Mambo eatery to downtown plans to build its first Eastern Washington MacKenzie River Pizza Co. store in north Spokane next year.

Glacier Restaurant Group said it will lease a 5,800-square-foot restaurant to go in the corner of N. Nevada Street and E. Jay Avenue. The owner of the site is Spokane Pavilion LLC.

The state of Montana, so far, is home to a dozen MacKenzie River Pizza locations; Coeur d’Alene has one.

The north Spokane pizza restaurant will open in May or June 2011 and is expected to bring in over 70 jobs to the Spokane area, according to Cory Barbieri of Goodale and Barbieri Co., who handled the transaction for Glacier and Spokane Pavilion LLC. The new building will cost about $1.1 million, with Lone Wolf Construction, of Montana, as general contractor.

The photo above is of the Kalispel pizza place.

The Nevada Street corridor was chosen by Glacier because it has the appeal of north Spokane access along with the “added bonus of being located in an up-and-coming retail center,” said Brad Ridgeway, COO of Glacier Restaurant Group.

“This site allows us to reap the visibility benefits while avoiding the clutter of the competition,” he also said.

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