Posts tagged: rescue
Today's Business section story about the new traps being produced in Spokane by the Rescue company explained how the R&D team used technology to measure bugs' retinal response to different colors. The photo here, by the SR's Dan Pelle, shows Sterling's entomologists Qing-He Zhang and Paul Bryant.
That process is called ERG, electroretinography. It's very cool, and in the Rescue lab, it's done by connecting electric wires to the tiny retinal surfaces of certain insects. By sending different wavelengths of energy to the retina, the tool measures the response.
The full spectrum of visible colors, from red to ultraviolet, is tested and the resulting responses — measured by computers — are used to plot a color pattern that that insect should be responsive to.
Here's the best overall primer on ERG, on Wikipedia.
Eastern Washington University’s “Admissions Brochure,” Shriners Hospitals for Children’s “Face Off Advertising Campaign,” and RESCUE! Pest Control Products’ “StinkBugSmackdown.com” were the big winners at the 18th Annual Spark Awards, presented last week at the Lincoln Center.
The awards are presented to area agencies and organizations by the Spokane Regional Marketing and Communications Association (Spokane MarCom).
More than 70 entries covering publications, feature stories, web design and media relations campaigns were submitted.
Top entries that received the Brightest Spark awards were:
A full list of all winners presented by Spokane Marcom is at this link.
Spokane Valley manufacturer Sterling International, maker of bug traps and the Rescue line of anti-bug systems, got some ink in the Wall Street Journal.
You could easily devour an hour here, reading the article on the onslaught of the nefarious stink bug. Sterling's new stink bug trap is the reason for its inclusion in the story, written by WSJ staffer Heather Haddon.
Do not neglect the comments here, which highlight the vast range of feelings people have on the business of bug eradication.
Personally, we have nothing against stink bugs. Live and let live…
Photo Credit: WSJ.com
This may be a coincidence of harmonic proportions. On more or less the same day, both Spokane's Cyan Worlds and Spokane Valley-based Rescue (also known as Sterling International) have debuted major new “bug” products.
Cyan has released a new game app for the Apple platform, called “Bug Chucker.” And to quote Miley Cyrus, that's pretty cool. It costs 99 cents at the iTunes store. It's a space-battle game involving a spaceship inhabited by bugs who are under attack by the evil Sawz, the robotic minions of Lord Lahguh.
Cyan is the company that innovated videogames by developing the breakthrough titles “Myst,” “Riven” and “Manhole.” More information: here.
Meanwhile, bug-trap maker Rescue just released its new stink bug traps. But wait, there's more.
The new traps come in two varieties, indoor and outdoor. For more than a year Sterling (Rescue) focused on developing an outdoor trap that attracted the pesky stink bugs and left them unable to crawl away.
But over time the company also decided to develop an indoor version (pictured here). As you can see, it's an illuminated model that uses LED lights to attract stink bugs. It will be available in July and cost around $17.99. For information: Recue's stink bug blog.
Company spokeswoman Stephanie Cates said the company realized, while learning more about stink bugs, that they're attracted to some lights. So that led to this indoor baby.
In an email, Cates said: “The indoor stink bug problem is significant. Many people in the mid-Atlantic states report finding stink bugs in their homes — sometimes as many as 30 to 40 per day.”