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Posts tagged: Rocky Mountain Chocolate Factory

Why isn’t Hersheys really riding the Zagnut connection for March Madness?

Today's story on “merch madness,” and the boost in sales for products related to Gonzaga University, noted that only one candy bar carries the “Zags” name. That's a bar made by the Spokane franchise of Rocky Mountain Chocoloate Factory.

And yes, why didn't someone really work the Zagnut angle? If ever a bar is ripe for GU merchandising, the Hersheys-owned Zagnut seems the one.

The answer we got from a Hersheys spokesman is that the company has one product and one product only that is the “official March Madness” candy bar. That's Reese's. That's the whole story, as far as we could tell.

The Zags store sells plenty of Zagnut bars, we learned. It's especially popular as a stocking-stuffer.

Rocky Mountain Chocolate Factory to move into River Park Square

The spot in River Park Square last used by Godiva Chocolatier will be taken over by another chocolate franchise.

Rachelle and Aaron Blackmer, who run one Rocky Mountain Chocolate Factory store on Sullivan Road in the Valley, will open their second area franchise inside River Park Square on or about May 20. Godiva closed down in January.

The couple has been in the Valley for more than two years. They'll fill the spot under the escalator on the main floor. They expect to have five employees, said Rachelle Blackmer.

About 60 percent of the items they sell they make themselves; the rest is provided by Rocky Mountain Chocolate Factory's main office.

Big sellers are the 30 or so different flavor caramel apples. The No. 2 top seller is dipped strawberries.

Fudge and other confections will also be sold.

RPS is owned by the Cowles Co. The Spokesman-Review is an affiliate of Cowles Co.

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