One of the more interesting causes is their hope that pharmaceutical company reps won’t be able to use for marketing and sales purposes the information about what medications the doctors prescribe.
Here’s how the system works now:
The pharmacies sell to “data miners” the information about what medications docs are prescribing. Patients names are not included in the information, just the amount and types of drugs. The data miners then sell the information to the drug companies and then the sales reps go back to the docs and ask them questions about their prescribing patterns.
“The fact they can find out exactly what you are prescribing is just dirty pool,” said WSMA President Brian Wicks.
We asked why they don’t just refuse to talk with “pharma” reps. Well, basically, they like the samples. And some of the perks, too, such as free meals, though they are clamping down on that practice.
They complained that at the office level, reps are coming in, saying I bought you lunch, why didn’t you prescribe my meds?
Sympathy with the docs or the drug reps trying to do their jobs? Blog line are open.