ADVERTISEMENT
Advertise Here

A Matter Of Opinion

Covering the coverage

The following is an excerpt from an e-mail message that arrived in my in box today from the Project for Excellence in Journalism.

In the wake of impressive wins in the so-called “Potomac Primary,” Barack Obama emerged as the clear frontrunner last week in the media narrative for the Democratic primary. After lengthy speculation about a tight and deadlocked race, the story line changed significantly in a week in which Democratic candidates overwhelmingly dominated the coverage, according to a Project for Excellence in Journalism study of campaign coverage.
Although Clinton (57%) narrowly edged out Obama (55.5%) as a significant or dominant newsmaker in election stories from Feb, 11-17, Obama was the clear winner in terms of the tone. While the media dissected everything from Clinton’s staff shake-up to her loosening grasp on her core demographic voters, Obama’s momentum was the big story about his campaign.
Fully 60% of election stories focused on Democrats—the highest amount of coverage for the party since the Campaign Coverage Index launched in January. Only 24% of stories were centered on the GOP candidates and 16% mentioned both Democrats and Republicans.
The Project for Excellence in Journalism’s Campaign Coverage Index—which will appear weekly until the party nominees are selected—also finds that:
Clinton (57%) and Obama (55.5%) each received the most amount of individual coverage recorded since the Campaign Index began in early January.
Presumptive GOP nominee John McCain received a substantial amount of coverage (34%) last week, but his difficulty winning over conservatives remains a major story line.
At 18%, Mike Huckabee was still on the media radar screen. However, he has fallen so far behind in the race for delegates that much of the coverage questioned his motivation for continuing.
Campaign stories filled 40% of the newshole for the week. Cable television focused 62% of its airtime on the election and radio devoted 46%.

For blog followers who want to know more about this group and its work, check out the web site.


Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to A Matter Of Opinion

Get blog updates by email

About this blog

A Matter of Opinion is really a matter of many opinions — those held by the people responsible for the opinion pages of The Spokesman-Review ... and yours. Check in regularly to follow the discussion and help keep it lively.

Joust offline!

We welcome letters to the editor (all are subject to editing). Letters can be sent to:

Search this blog
Subscribe to this blog
ADVERTISEMENT
Advertise Here