Talking out of school

Today’s Spokesman-Review reports on efforts that Spokane School District 81 has undertaken to market itself to reverse the enrollment declines that have eaten into its numbers in recent years.
Does it make you wonder why the tax-supported free public school system would have to do that? Do you wonder if part of the marketing strategy included talking to the hundreds of families who have opted to send their children elsewhere — at their own expense? Can you reconcile this situation with the appointment as superintendent of a person who has been a part of the administration that’s been at the helm during the period of declining enrollment?
Just wondering, mind you.