FISHING -- The brands and products anglers purchased most frequently in 2013 are listed in a survey just released by Southwick Associates’ AnglerSurvey.com. The list was been compiled from the 18,559 internet-based surveys.  It doesn't reflect my preferences, and it may not be the choice of regional fishermen since it's a national poll.  But for what it's worth...

In 2013, sportfishing’s most frequently purchased brands included:

• Top rod brand: Shakespeare (Ugly Stik, Sturdy Stik, etc.)
• Top reel brand: Shimano
• Top combo brand: Shakespeare
• Top fishing line brand:  PowerPro
• Top hard bait brand: Rapala
• Top soft bait brand: Berkley Gulp
• Top spinner bait brand: Strike King
• Top jig brand: Strike King
• Top sinker brand:  Eagle Claw
• Top swivel brand:  Eagle Claw
• Top rigs brand: Eagle Claw
• Top leader brand: Seaguar
• Top fly rod brand: Orvis and Redington (tie) 
• Top fly reels brand: Orvis
• Top fly line brand: Scientific Angler and Rio (tie)
• Top fly leader brand: Rio
• Top tippets brand:  Seaguar 
• Top ice reel brand:  St. Croix 
• Top ice rod brand:  Shakespeare
• Top ice combo brand:  Frabill 
• Top ice tip ups:  Frabill 
• Top wader brand:  Hodgman 
• Top clothing brand:  Columbia
• Top raingear brand:  Frogg Toggs 
• Top landing net brand: Frabill
• Top bait bucket/aerator brand:  Frabill 
• Top fishing knife brand: Rapala
• Top fish scale brand:  Berkley 
• Top trolling motor brand:  Minn Kota 

Other information tracked includes percentage of sales occurring at different types of retailers, total spending per category, average prices, and demographics for anglers buying specific products is included in the full survey results. Additional information tracked includes total days spent fishing, type of fishing (fresh, salt and more), preferred species and where they fish.