The full article is here: http://www.nydailynews.com/lifestyle/education/2007/06/09/2007-06-09_cash_is_cool_mike.html
Essentially, privately raised money will be used to motivate students to earn high grades, at a rate of $25 per high grade for 4th graders and $50 for 7th graders.
My question isn't is this a good or morally "right" project, but rather, do you think this will be an effective, long term solution to changing the attitudes of students who are not interested/motivated to do well in K-12 school? I am afraid it will lead to more cheating. I'm also wondering why the money doesn't go into individual scholarship accounts for higher level classes after high school graduation?