My father-in-law Jack was a proper Buick owner, a self-made businessperson with a South Hill rancher and a Century wagon in the driveway.
He worked hard to buy that car and I never saw him happier than the day he drove it home.
Like most achieving Americans of his generation, Jack lived the ethos of Large. He couldn’t have imagined what passes for full-size these days, nor could he have fathomed Buick’s new subcompact Encore crossover.
The smallest Buick ever built, the Encore is 10 inches shorter than Honda’s CR-V, and about the same size as a Kia Soul or a Scion xB.
Jack’s wagon would have outweighed it by two tons.
Since the day Jack brought home his Buick, the company has moved quietly downstream — it no longer builds wagons the size of Manhattan — and has grown increasingly global. Jack would have struggled to understand Buick’s popularity in China, whose middle class appreciates the brand’s focus on understated, affordable luxury.
With the Encore, Buick targets the same sliver of demand responsible for BMW’s X1 and Audi’s soon-to-arrive Q3. Each was built in the belief that buyers want a comfortable city-sized commuter rig. Buick’s answer is this small, affordably priced (from $25,085, including destination) crossover.
As with all modern Buicks, the Encore’s chief asset is its comfortable, well equipped and uncannily silent cabin.
Assorted sound-deadening measures, include Buick ’s first application of the Bose Active Noise Cancellation technology. Front-seat occupants enjoy broad and supportive seats and a tall seating position. I’d have preferred narrower seats and a broader center console; the existing arrangement prevents use of the handbrake when the cupholders are in use. Otherwise, four adults of average size will be comfortable in commute-length bits.
Rear-seat legroom is quite good, though hip and shoulder room is tight. Standard features highlights include A/C, cruise control, full power accessories, power driver’s seat, rearview camera, heated side mirrors, Bluetooth connectivity, OnStar telematics, satellite radio, a USB/iPod interface and auxiliary audio jack. Buick's IntelliLink control interface features a 7-inch touchscreen and integrated smartphone apps.
Front-wheel-drive is standard, AWD is optional.
Power is by a 138-horsepower turbocharged 1.4-liter four rated at 25 mpg city/33 mpg highway/28 mpg combined (FWD) and 23/26/30 (AWD). It’s yoked to a six-speed automatic tuned to maximize efficiency, which means quick upshifts and slow (sometimes painfully so) downshifts. The Encore saunters from zero-to-60 in 9.8 seconds. Passing requires care, especially with a full load.
That said, we folded the rear seatbacks, packed the cargo hold with camping gear and headed into British Columbia’s high country. The Encore was willing, if not robust. Ride quality is good, though the Encore’s short wheelbase and 18-inch wheels can produce choppy performance over broken pavement. The electrically assisted steering is responsive and has good on-center feel, but at speed may strike some as twitchy.
Despite a handful of quibbles with interior materials — most notably, the hard-plastic surround housing the Intellilink screen — and the poorly located handbrake, the Encore succeeds quite admirably.
Jack might not have understood, but Buick wagers a new generation will.
Contact Spokane freelancer Don Adair at email@example.com.
2013 Buick Encore FWD Premium
Vehicle base price: $24,160
Trim level base price: $28,190
As tested: $29,735
Optional equipment: Our tester included navigation.
EPA rating: 25 city/33 highway Regular unleaded fuel specified