A Post Falls man is accused of masturbating in the Spokane Valley Mall parking lot Sunday afternoon.

Brian J. Jeffries, 25, was booked into jail on a misdemeanor charge of indecent exposure after witnesses reported him to mall security about 3:20 p.m. and he fled in his Toyota pickup, police said.

Police traced the pickup to a man named Jeffries, and witnesses said the masturbator was wearing a shirt “embroidered with the name of a national retailer,” according to a news release.

Police showed an image from mall security video to the store manager, who identified the man as Jeffries. Jeffries was arrested a few minutes later when he arrived to begin his shift.

Police have not released the name of the business.

Jeffries is the second Idaho man to be accused of masturbating in a Spokane Valley business parking lot in five days.

On Wednesday, a Rathdrum man was arrested on voyeurism charges after police say he masturbated while filming a coffee shop employee's reaction.

An educational event, Take 25, will offer ways to keep children safe during a day of activities Tuesday at the Spokane Valley Mall.

To raise awareness for National Missing Children’s Day, the program encourages parents, educators and law enforcement to take 25 minutes to talk to children about safety.

Among the activities planned from 10 a.m. to 8 p.m. on the mall’s second floor near the food court:

• Operation Family ID will allow guardians to make identification kits of their children, including photographs and fingerprints. A donation of $1 is requested per kit, which parents keep.
• Spokane County Sheriff’s deputies will discuss Offender Watch, a nationwide program that monitors sex offenders’ location and status.
• Internet safety guides will target parents and children, providing online security toolkits and tips.