If the predicted snowfall materializes, we can assume it will be covered as if it is a nuclear plant meltdown.

But why?

I have a few theories.

1. People talk about the weather.

2. Snow is visual.

3. Snow gives news directors a chance to deploy people wearing spiffy station-logo jackets to various parts of town.

4. Video of cars fishtailing, sliding, et cetera is good TV.

5. News directors know the other stations are going to be all over it, so there's an arms-race mindset.

6. Chance to use/show off latest technology.

7. There is ample evidence suggesting that many people hereabouts do, in fact, regard a little snow as a natural disaster.

8. Spokane TV news directors know that people here love to sit at home and mutter "Man, I'm glad I'm not out in that."

9. It's fun to give transplanted Montanans and North Dakotans a reason to shake their heads and think, "Has no one here ever experienced winter before?"

10. Snow storms are an easy story to tell.         

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