I'm all for being honest with children.
But maybe there are still a few things that should be kept from them. Take, for instance, the fact that it's not even the 4th of July yet and marketing and PR people are sending out press releases that begin like this:
"I know most newspapers are already drawing up back-to-school buying guides, and I wanted to reach out and let you know about this new product for children."
It goes on to talk about a line of backpacks. One of them comes with a built-in blanket, which I am sure some kids would need if they knew the words "back to school" were already being uttered.