Avoiding information has gotten way, way harder.
At least that's true if you spend any time online. And if you are reading this, I guess that would include you.
Each evening during the Tour de France, my wife and I typically fast-forward through that day's TV race coverage recorded earlier.
It's more interesting if you do not know who won that day's stage. But because we spend a lot of time on computers and visit countless web sites, we're both vulnerable to seeing all sorts of news updates. flash alerts and pop-up bulletins.
By the time you realize what you are reading, it's too late to look away.