My new least-favorite TV news promo
Heard it during the hockey game last night, courtesy of KHQ.
"Breaking news right now."
That's it. It's just this two-second thing.
By the time you look up from what you are reading to see the breaking news, they've already moved on to another commercial.
But, of course, we should all know better than to pay attention to the words "breaking news" in 2012.
Back when an alert of that nature was followed by the appearance of Walter Cronkite, well, that was different.