ADVERTISEMENT
Advertise Here

The Slice

“Hey kid, whattaya think you’re doing?”

www.ebay.com

In the mid-1960s, Coca-Cola bottlers around the country ran a promotion featuring the images of pro athletes inside bottle caps.

The idea was, you collected complete sets of NFL players or whatever. Then you could redeem them for various modest prizes.

I'm sure the marketing concept was to get little kids like me to badger their mothers into buying more Coke products. But there's only so much sugar water one family can drink. So, I devised a plan.

If I taped a magnet to the end of a long section of wire clothes hanger, I could reach into vending machines and withdraw the caps from the cap-catching chamber directly below the built-in bottle-opener.

That's what I did. And my haul was impressive, if gooey.

Oh, there were a few run-ins with store employees who initially suspected that I was helping myself to coins. But mostly I was unmolested as I went around town making my rounds.

I ended up exchanging my many completed bottle-cap sheets for footballs, NFL pennants, NFL book covers and what have you.

I can't remember if other kids caught on and copied my magnet gambit. Maybe every town had one of us.

If the Internet had been around back then, we could have formed some sort of association and traded tips.

“Hi, Bob in Evansville. I understand what you are saying about the merits of asking permission to harvest caps when you first go into a store. But I've found that just gives someone the opportunity to say No.”


Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to The Slice

Get blog updates by email

About this blog

Features writer Paul Turner is a columnist for The Spokesman-Review in the Features department. He writes "The Slice" column, which appears six times a week and produces general features stories for the Today section.

Latest comments »

Read all the posts from recent conversations on The Slice.

Search this blog
Subscribe to this blog
ADVERTISEMENT
Advertise Here