I'm guessing there is little of the glamour one typically associates with "Hollywood".
I suspect you won't find many film stars there, shopping for sex toys.
Still, you can't blame the owners for taking liberties with the name of the place. Truth in labeling might not work, marketing-wise.
You know, "Soul Deadening Erotic Boutique," "Dildoes R Us," "The Most Depressing Place on Earth," or "Constitutionally Protected Ennui."