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The Slice

Mon., Sept. 16, 2013, 6:35 a.m.

Colloquial language and marketing

Is there anyone in the Inland Northwest who would not buy a certain brand of pickup truck because of TV commercials that pointedly use "ain't"?

Not because of the word itself. But because of what it implies about the ad agency's reading of audience psychographics. That is, the target market is men who ain't had much book learnin' (or at least identify with an anti-elite sensibility).

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The Slice

The online home for Paul Turner's musings and interactions with disciples of The Slice.