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Thu., Jan. 9, 2014, 3:45 p.m.

Brutal truth as bold new promo concept

A colleague who does not work on Fridays gave me a tip this afternoon.

He said something he had written for one of the weekend papers was not his best work. In fact, he said it sucked.

I don't believe him. But he urged me to skip reading the piece in question.

"That will give you a little extra time for your weekend," he said.

The thought occurred to me that this could be a new approach to writing a promo. Maybe, once in a while, the editors who write teasers for upcoming features and columns could be given license to tell it like it is.

I like the editors I work with, but I have no doubt they could warm to this task.

In fact, I can imagine a few examples already.

"Today's Slice: Same old, same old."

"Turner's column: I'd turn back if I were you."

"The Slice: Thirteen inches on a two-inch idea."

And so on. I'm sure SR readers would appreciate these professional advisories.

Of course, this is all pretty subjective. But there's no reason that could not be reflected as well.

"Coming Friday: Maybe it's just me, but tomorrow's Slice is a yawner."

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The online home for Paul Turner's musings and interactions with disciples of The Slice.