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The Slice

Posts tagged: marketing

Today’s most ignorable PR email

“Hi, Paul. Father's Day is right around the corner and…”

No, it's not.

Would you pay more for a truck if…

…it has a little label attached to it that says “Heavy Duty”?

Back to school

I'm all for being honest with children.

But maybe there are still a few things that should be kept from them. Take, for instance, the fact that it's not even the 4th of July yet and marketing and PR people are sending out press releases that begin like this:

“Hi Paul,

“I know most newspapers are already drawing up back-to-school buying guides, and I wanted to reach out and let you know about this new product for children.”

It goes on to talk about a line of backpacks. One of them comes with a built-in blanket, which I am sure some kids would need if they knew the words “back to school” were already being uttered.

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About this blog

Features writer Paul Turner is a columnist for The Spokesman-Review in the Features department. He writes "The Slice" column, which appears six times a week and produces general features stories for the Today section.

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