Posts tagged: newspaper typography
About 40 years ago, the Burlington Free Press in Vermont routinely trotted out a special front page nameplate on mornings when it had snowed several inches overnight.
Most winters, that was quite a few mornings.
This typeface made the words “Burlington Free Press” appear to be topped with snow. I think the newsroom made the call on whether to go with that snow-capped nameplate after midnight.
The look probably struck some readers as a bit whimsical for a newspaper that ought to take itself seriously. But I always liked it.
Besides, newspapers usually don't have much trouble taking themselves plenty seriously.