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The Slice

Posts tagged: Spokane tourism

If this was a Spokane tourism promo

What would the text say?

“The Land of Many Lakes”

I came across a Spokane tourism brochure from the 1930s.

On the cover it proclaims this area to be “The Land of Many Lakes.”

Not especially memorable, is it?

As a lesson in writing, it points out the virtue of being specific.

“How many lakes do you have out there?”


I don't know when Minnesota started calling itself the “Land of 10,000 Lakes” (a lowball count, experts say). But that's a slogan you remember.

Of course, it could be that the person writing copy for that brochure simply didn't know how many lakes there are around here. I wonder what words he or she toyed with before settling on “many.”

“Land of Plenty Lakes.”

“Land of Numerous Lakes.”

“Land of Multitudinous Lakes.”

“Land of a Whole Mess of Lakes.”

“Land of a Big Load of Lakes.”

“Land of a Slew of Lakes.”

“Land of a Boatload of Lakes.” 

“Land of Abundant Lakes.”   

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About this blog

Features writer Paul Turner is a columnist for The Spokesman-Review in the Features department. He writes "The Slice" column, which appears six times a week and produces general features stories for the Today section.

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