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The Slice

Posts tagged: word choices

Does anyone still say “jumpy”?

You know, as in nervous or easily startled.

What do you call it when…

…dense fog flocks trees and bushes with a white coating of frost?

(I know there are different names for this. I'm wondering what YOU call it.)

Alternatives to brevity

Slice reader Don Shaw called and asked if I get paid by the keystroke.

He said his query was prompted by my recent use of the expression “intimate social congress.”

“Do you mean sex?” he asked.  

Colloquial language and marketing

Is there anyone in the Inland Northwest who would not buy a certain brand of pickup truck because of TV commercials that pointedly use “ain't”?

Not because of the word itself. But because of what it implies about the ad agency's reading of audience psychographics. That is, the target market is men who ain't had much book learnin' (or at least identify with an anti-elite sensibility).

Which do you say?

“Kindergarten” or “kindergarden”?

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About this blog

Features writer Paul Turner is a columnist for The Spokesman-Review in the Features department. He writes "The Slice" column, which appears six times a week and produces general features stories for the Today section.

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