Spin Control

FRIDAY, NOV. 7, 2008, 5:12 P.M.

Celebrity endorsements: Who cares?

Apparently, not very many of us.

That's what a poll by HCD Research and the Muhlenberg College Institute of Public Opinion concluded.

They asked a focus group of 245 people if celebrity endorsements had any influence on their decision in the presidential election; 90 percent of men and 87 percent of women said No.

Only 2 percent of men and 3 percent of women said they were "heavily influenced" by celebrity endorsements. About one in 10 admitted the endorsements had a slight influence.

Who had the most influence? Go inside the blog to read more.




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