No one pays Spin Control for advice on their media events, but we sometimes offer it for free. Thus do we raise an eyebrow to Sen. Maria Cantwell's plan to hold a press conference at a Seattle microbrewery this weekend to discuss federal Small Business Loans.
Nothing against the SBA program know as the Small Jobs Act, which Cantwell helped get passed. Or Elysian Fields Brewing, which is using the program to expand production and add 35 workers. Good for them.
But Cantwell is holding the event at 10:45 a.m. Sunday. And the brewery won't start making beer until August.
A Sunday morning event at a brewery? Really? And the facility isn't brewing beer yet? Wouldn't it make more sense to do it on a Friday night when Elysian had some product to display?
Worse yet, the US women's soccer team starts its World Cup match against Japan at 11:45 a.m.
Gotta wonder how much coverage Cantwell will get coverage from that small sliver of the Seattle news media that is not in church or prepping to be glued to their television sets watching the World Cup.