If  you weren't up getting another beer  or more chips for the quacamole during half time Sunday, you might've seen this commercial featuring Clint Eastwood, who declared it was “half time in America.”

The ad is, on its face, a push for the cars made in Detroit.

But the imagery, and the closeness to the 1984 Ronald Reagan message of “morning in America”, suggests it has legs in the political arena.

When Barack Obama's campaign saw it, they probably said, “Make my day.”

Normally, Spin Control wouldn't pay any mind to a campaign commercial from a mayoral race in New Jersey. But this one is so much fun that it makes one wonder what sort of creative spots we could see in the Spokane municpal campaigns if candidates put their minds to it.

First, Spokane probably rhymes with more things than “North Bergen.”

Second, Mayor Mary Verner can sing, as she's proven in the past at columnist Doug Clark's annual street music event. Maybe all she needs are some good campaign lyrics to adapt “Proud Mary.”

Third, we've got several months for the candidates who can't sing to dig up creative Web video enthusiasts.