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Spin Control

Posts tagged: viral videos

Going viral with doggie doo

 

OLYMPIA – Pollution in the Puget Sound is such a problem that a group trying to protect the ecosystem spent $27,000 in state money to make a catchy video, complete with dance steps, telling people how they can do something about it.

Pick up dog poop.

The 2 1/2 minute “Dog Doogity” video, which features rhythm and blues singer Martin Luther delivering the musical message of bag your doggie's dooties, is a parody of the late ‘90s hit “No Diggity” by Blackstreet. Released June 30, it is getting very positive responses, said Janet Geer of the City of Bothell and spokeswoman for a 60 community coalition in the “Puget Sound Starts Here” campaign.

The video is featured on the state-sponsored Puget Sound Partnership web site, and was made with $27,000 out of a $500,000 grant the state Department of Ecology gave the coalition. Designed for young, hip, urban adults, the video logged 30,000 hits on YouTube in just under two weeks with a 19-1 ratio of likes to dislikes.

“The response I've heard is, ‘This is great,’” Geer said.

Not everyone agrees. Jason Mercier of the Washington Policy Center, which keeps a close eye on budget issues, questioned whether state money should be going for a video to tell people to pick up dog poop.

“In this economic climate, it raises a question of priorities,” Mercier said. “It seems a questionable way of marketing the idea.”
  

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Jim Camden is a veteran political reporter for The Spokesman-Review.


Jonathan Brunt is an enterprise reporter for The Spokesman-Review.


Kip Hill is a general assignments reporter for The Spokesman-Review.

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