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Putting a new brand on the Pac-10


The countdown to football continues this week, with the Pac-10 unveiling a new look in advance of expansion. The conference has a new video selling itself and a new, easy-to-change logo (upper left on the video link) to brand itself. Read on for more.

• UPDATE: It looks as if the Pac-10 took the video down, because the link, that worked well this morning, is no longer active. It might have been an accidental post, as the conference looks to be launching a new site tomorrow. So you’ll have to check it out then.


• The superficial changes linked above are not as important as the major changes coming in the next week (a media blitz in the East and a big meeting in Los Angeles), month and year to the conference. But, as even a journey of a thousand miles starts with one step, the Pac-10 is headed down a different road now. … We have a couple links for you, including Steve Kelley weighing in on Washington’s recruitment of Josh Shirley, dropped by UCLA after an arrest. There is also a blog post from the Arizona Republic on the quarterback battle at ASU. Other than that, not so much.


• That’s all for now. We’ll be back as events warrant. Until then …

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Jim Allen (@srjimallen) Sports reporter Jim Allen's primary coverage areas are Eastern Washington University football and men's basketball, and college and high school soccer. He also contributes to the SportsLink Blog.

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Jim Meehan (@srjimm) Jim Meehan's coverage areas include Gonzaga University men's basketball, Spokane Shock football, golf and volleyball. He also contributes to the SportsLink Blog.

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Chris Derrick Chris Derrick is a sports reporter. His primary coverage areas are the Spokane Chiefs, Spokane Indians, women's basketball and high school softball and volleyball. He also contributes to the SportsLink Blog.

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Vince Grippi is the online producer for SportsLink, a product of The Spokesman-Review.

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