COUGARS

Just got home from the Washington State uniform-unveiling event. Some thoughts and photo links, so read on.

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• My guess is if the new uniforms are important to you, you already found links to photos. But if you haven't, you can find some here, here and here. (Disclaimer: I don't get the buzz over this, but I do understand it is important to a certain segment of the readership here, so that's why I tweeted during the event and have the following thoughts.) As for the new uniforms, they seem state-of-the-art to me. The color scheme is different, with the crimson a bit darker and the gray a lot darker – actually there are two grays, both darker than the previous color, which Bill Moos called silver. The idea of having one crimson for every uniform makes sense. And the best innovation is the Cougar font Nike put together. It mirrors the serifs on the WSU logo, giving the uniforms a distinctive look. And the little horn on the numerals and letters makes the font instantly recognizable. All in all, the look is effective. But will it help win games? In the sense that today's recruiting world may just revolve around such things, sure. It can't hurt anyway. But the better the teams are on the fields or the courts, the more of an impact the branding will have around the sports world. Everyone at WSU understands this basic fact.

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• That's all for now. We'll be back tomorrow morning. Until then ...

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