A school district in New York is trying to convince thousands of low-achieving students that school is cool.
The city is planning an intensive campaign that would use cellphones to help motivate students, most of them minorities and from poor families, in two dozen schools. The pilot program will include mentoring and incentives for high performance, like free concerts and sporting events and free minutes and ring tones for their phones. Every student in each of the schools will be given a cellphone.
Parts of the program including having mentors to call the students as well as celebrities and Internet so that they can check homework assignments.
QUESTION: Would an ecouraging text message from a celebrity inspire you to do well in school?