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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

The Vox Box

Celebrating the 6-Piece…

"There was no better way to celebrate [their] 25th anniversary...than by embracing these fans and inviting them to share their passion with others."

Sounds like an ode to a rock god, or even a proud dedication to an artist...nope. This love is all about McNuggets.

McDonald's launched their offical fan-site for the famous chicken McNuggets yesterday at www.Nugguts.com, honoring their 25th anniversary.

The dedication to these little chewies doesn't stop there - the fan-site links to the McNuggets Facebook site where you can find a "Nuggnut Hall of Fame and the Nuggnut Pledge":

I, [state your name] do solemnly swear, that I am totally into Chicken McNuggets. I pledge to eat lots of McNuggets, especially when I'm hungry, in any way I see fit. I understand that it's perfectly cool to write songs about McNuggets, to take pictures of ones that look like famous people, and to videotape them dancing. I promise to tell anyone who will listen about my passion for dipping, popping, dunking, sharing, sneaking, and generally just bowing down in awe to original tender, juicy white meat Chicken McNuggets, even if it makes me sound like a paid spokesperson. Which is a job I would actually love. Because I'm a Nuggnut, and proud of it. Sincerely, [your name again.]

"McDonald's Chicken McNuggets have a vocal and enthusiastic fan base," continues Marta Fearon, director of marketing for McDonald's USA.

Are YOU a Nuggnut? Would you 'Facebook' any of YOUR favorite foods?



In 2006, then-editor Steve Smith of The Spokesman-Review had the idea of starting a publication for an often forgotten audience: teenagers. The Vox Box was a continuation of the Vox, an all-student staffed newspaper published by The Spokesman-Review. High school student journalists who staffed the Vox made all content decisions as they learn about the trade of journalism. This blog's mission was to give students an opportunity to publish their voices. The Vox Box and the Vox wrapped up in June 2009, but you can follow former staffers' new blog at http://voxxiez.blogspot.com.