The Vox Box

Mon., Sept. 22, 2008

“Geurrilla marketing fun”…

Advirtising agency, Fletcher Martin, has found a completely new way to ensure some business for popular fast food retailer, Arby's: it's called 'billboard hijacking'.

As reported on Fast Food News: "The concept is to float balloons with the Arby's logo above the heads of people appearing on billboards (like local TV weather gals), in support of their "I'm thinkin' Arby's campaign."

The campaign is a subtle, Atlanta-headquarters based scheme described by Food News as 'a little guerrilla marketing fun for their creative department."

What's the craziest advirtising you've ever seen? Would a floating balloon make you want to 'think more Arby's'?

Posted Sept. 22, 2008, 6:14 a.m.

In 2006, then-editor Steve Smith of The Spokesman-Review had the idea of starting a publication for an often forgotten audience: teenagers. The Vox Box was a continuation of the Vox, an all-student staffed newspaper published by The Spokesman-Review. High school student journalists who staffed the Vox made all content decisions as they learn about the trade of journalism. This blog's mission was to give students an opportunity to publish their voices. The Vox Box and the Vox wrapped up in June 2009, but you can follow former staffers' new blog at http://voxxiez.blogspot.com.