Advirtising agency, Fletcher Martin, has found a completely new way to ensure some business for popular fast food retailer, Arby's: it's called 'billboard hijacking'.
As reported on Fast Food News: "The concept is to float balloons with the Arby's logo above the heads of people appearing on billboards (like local TV weather gals), in support of their "I'm thinkin' Arby's campaign."
The campaign is a subtle, Atlanta-headquarters based scheme described by Food News as 'a little guerrilla marketing fun for their creative department."
What's the craziest advirtising you've ever seen? Would a floating balloon make you want to 'think more Arby's'?