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The Vox Box

“Now That’s Progressive”?

We’ve all seen those Progressive commercials with the car insurance shoppers literally “shopping” for car insurance, and the gimmick always seems to be “name your price.”  With a struggling economy, cost has become the primary means of competition among companies, although quality definitely remains a factor as well.

For one London restaurant, “name your price” has become a head turning idea.

Obviously, the U.K. is experiencing a slightly different economic situation than the United States.  A recession is underway, and a “credit crisis” has affected everyone.  The Little Bay restaurant has begun to make waves with its revolutionary pricing.  Like Progressive Car Insurance, The Little Bay restaurant has adopted a “name your price” system.

Peter Ilic, the owner of four restaurants including The Little Bay, encourages his customers to evaluate the meal and service and to pay whatever they feel is appropriate.

Ilic boasts an increase in revenue because of customers’ payment methods.  Many will overpay in an effort not to offend anyone nor to feel embarrassed.

Peter Ilic reiterated his theory as he stated, “It just seemed the right thing to do with everyone under the cash and feeling pretty miserable.”


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About this blog

In 2006, then-editor Steve Smith of The Spokesman-Review had the idea of starting a publication for an often forgotten audience: teenagers. The Vox Box was a continuation of the Vox, an all-student staffed newspaper published by The Spokesman-Review. High school student journalists who staffed the Vox made all content decisions as they learn about the trade of journalism. This blog's mission was to give students an opportunity to publish their voices. The Vox Box and the Vox wrapped up in June 2009, but you can follow former staffers' new blog at http://voxxiez.blogspot.com.

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