Lure Of De Feet

Adventure travel

What’s the hottest trend in outdoor vacations?

Walking, said Peter Grubb, owner of River Odysseys West rafting company in Coeur d’Alene. Grubb recently returned from a major adventure travel trade show in Chicago, where goes each year to sniff out industry trends.

“Lodge-based walking trips appear to be the hottest thing going,”’ he said. “That’s where the dynamic growth is.”

Europe has capitalized on the trend, Grubb said. “It’s also really big on the Olympic Peninsula, where companies are booking clients in the Lake Quinalt Lodge.”

The clientele tends to be older, wealthy people, he said. In Europe, walking vacations start at about $250 a day. “These people are walking outside, but staying in the nicest possible lodging,” he said.

Grubb also senses a disturbing trend in the adventure travel industry.

“Consolidation could gradually change the nature of the industry,” he said. “A smaller company called Overseas Adventure Travel recently was bought out by Grand Circle Travel, a $120 million-a-year bus tour company.

“This trend could change the nature of adventure travel to a corporate world profit-driven motive rather than a mom-and-pop lifestyle driven industry.”

, DataTimes

Click here to comment on this story »

Rich Landers

Rich Landers

More Outdoors Columns »
More Outdoors Blog Posts »

Most recent column

Landers: Record run should give all anglers shot at a king

The curtain has opened on the last act in the Columbia River system’s “Year of the Salmon.” The performance began with good returns of spring chinook followed by this summer’s post-dams record returns of sockeye and a great showing of coho. Now the big stars …

Recent blog posts

Outdoors Calendar

Submit Your Event »

Outdoors Photography

More SR Photo Galleries »
More Reader Photos »





Contact the Spokesman

Main switchboard:
(509) 459-5000
(800) 338-8801
(509) 459-5400
(800) 789-0029
Customer service:
(800) 338-8801