News has a way of helping readers separate fact from fiction. But what happens when news is fiction?
Some fake stories of 2016 reaffirmed people's biases: "FBI agent suspected in Hillary email leak found dead in apparent murder-suicide," while others were outright outrageous: "Woman Arrested For Defecating On Boss' Desk After Winning The Lottery." In a time of "alternative facts" consumers must be on the lookout.
It’s a perfect model for how to sell a false story.
Exaggerate wildly. Manipulate statistics egregiously. Double down on lies. Apply grotesque, racist stereotypes. When people who know the facts tell you you’re wrong, accuse them of being part of a globalist conspiracy. Bonus points if you can get an alternative-universe lawmaker or two, like Idaho’s Heather Scott, to spread your tale.
Asking someone you’ve just met what they do for a living is one of those super-safe, small-talk conversation starters.
A few years ago, I began answering that fairly benign question differently.
“I get paid to tell the truth.”
I work with a whole bunch of people who can answer the exact same way.
Oh sure, we make mistakes. And when we do, we correct them.
That’s a key difference between what some people call fake news and what is actually news published by a legitimate news organization. An error is an error. Trustworthy news sources acknowledge errors and publish corrections.
The concept of “fake news” has evolved quickly.
First it was false or misleading stories spread on social media in the run-up to the presidential election. There was a lot of talk about fake news swaying the election results, and while bogus news stories were shared widely, researchers at Stanford University and New York University concluded in January they didn’t have outsize influence on the election results.
Since then, President Donald Trump has criticized some of the nation’s largest and most prestigious news organizations as “fake news” on Twitter. And most recently, Trump dismissed negative polls as “fake news.”
How did fake news get to such an important place in the body politic?
Some in Donald Trump’s inner circle have likened the new president to Andrew Jackson. A couple weeks ago, Trump even had a portrait of Jackson – America’s first populist leader – hung in the Oval Office as a source of inspiration.
Whether Trump’s social and political leanings are anything like Old Hickory’s is a point of debate. But their paths to the White House do share an important feature: Both were accompanied by a resurgence of fake news.