FILE—A Joe Camel advertisement sits on the counter of a concession stand in N.H., July 10, 1997. Joe Camel was a super cigarette pitchman for 10 years, a cocky figure popular with the cartoon ladies, not to mention real customers. Now he’s back, but as a beast of burden. He carries all the baggage of an industry under attack for marketing to youth.(AP Photo/Andrew Sullivan)

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