FILE - In this Saturday, June 19, 2004, file photo, Tiger Woods reacts on the fifth fairway after his shot toward the green during the third round of the U.S. at Shinnecock Hills Golf Club in Southampton, N.Y. Nike forgave a contrite Tiger Woods after his infidelity was exposed. It welcomed back an apologetic Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong, Wednesday, Oct. 17, 2012, faster than the famed cycler could do a lap around the block.
Section:Photo