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In this photo from Sept. 4, 2012, Thom Reeves, owner of the Isis movie theatre, treads a roll of 35 mm film in the projection room in Crete, Neb. . The Isis Theatre hasn�t changed much since it opened 86 years ago, but as the movie industry phases out the traditional 35 mm film reels in favor of digital media, the Isis� owner must come up with $85,000 to buy new projection equipment, computers, a sound system and even a different screen. It is a huge financial burden for the small theatre.

Nati Harnik / Associated Press