Acog Hits Block

Atlanta Olympic organizers have taken over the Centennial Olympic Park brick program, which is less than one-tenth of the way to the goal of selling a million bricks.

Fewer than 100,000 of the $35 bricks that are to go into a new downtown park have been sold in the three-month-old program, which had been managed by The Home Depot.

The Atlanta Committee for the Olympic Games kicked off a $2.5 million advertising and public relations campaign. New television commercials are on the air in Atlanta and others will begin airing next week throughout the state.

ACOG had guaranteed $15 million toward the park project on the assumption that at least 750,000 bricks would sell.

Purchasers can have their names inscribed on their bricks, and ACOG hopes to appeal to sentimentality by encouraging people to immortalize themselves and their families as part of the Olympic experience.