L.A. rockers Great White will return to Spokane to play Outback Jack’s on Wednesday.
The veteran band is on the road supporting its latest album “Sail Away,” which was released last spring.
Great White is best-known for its double platinum album “Twice Shy.”
That album was largely successful because it spawned the number-one single with the Ian Hunter classic “Once Bitten, Twice Shy.”
After that album, Great White began to notice the interest level of Capitol Record’s, its former label, diminish, which meant “Twice Shy’s” successor albums, “Hooked” and “Psycho City,” received little promotional attention.
And with the rise of alternative rock, many of Great White’s mainstream rock contemporaries have watched their careers take a plunge.
And to a certain extent, so has Great White, which once headlined arenas.
“The music business can be just like a roller coaster,” said front-man Jack Russell in a recent interview.
“You have your good years and you have your bad years.”
Fortunately, there is still enough interest in Great White to allow the band to continue touring large clubs and small theaters in this country.
Also, the band also has a hungry new major label, Zoo Entertainment, pushing it.
The concert begins at 9 p.m. Tickets are $15 and are available at G&B; outlets. You must be at least 21 to attend.