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The Hooterbowl

Where there’s smoke, there’s a sporting event with a sponsorship tie to Hooters. The restaurant chain - infamous for its pulchritude-first hiring practices and tightfitting T-shirts - has kicked in $100,000 to become a title sponsor of the financially strapped Hula Bowl college all-star football game. Problem is, the state of Hawaii is also a financial angel, and some state employees have joined women’s groups in demanding that support be withdrawn.

State affirmative action officer Jackie Young says the sponsorship will “perpetuate the message of sexism in sports.” Adds historian Jane Silverman, “They are displacing the local image of the hula girl and putting in its place a provocative female image that has nothing to do with the islands.”

It’s good to see someone standing up for the local sexist traditions.

Hooterbowl II

By way of defending the new sponsorship, Marcia Cherner-Klompus of Aloha Bowl Charities, which operates the game, said the Hooters’ logo will be smaller in proportion than the Hula Bowl logo.

Thanks to a revolutionary new logo implant procedure.

Stand up, sit down, sigh, sigh, sigh

Looks like Temple coach John Chaney is making strides in anger management. The man who threatened to kill Massachusetts coach John Calipari last season resorted to a peaceful sit-in during a recent 70-57 win over St. Bonaventure.

The source of Chaney’s frustration was the play of center William Cunningham. After Cunningham was stripped of a ball he should have dunked, Chaney sat on the floor in front of his bench, propping his elbows on the knees of two reserves.

“I really wanted to go home,” said Chaney, who found his picture on the cover of the Philadelphia Daily News the next morning, over the caption “Sit Fit.” “But I couldn’t get up. I’m just too old. Once I hit the floor, it’s over.”

Will punt on third down for food

It’s tough to make ends meet playing in the Canadian Football League. The Los Angeles Times reports that Edmonton defensive back Robert Holland was being paid so little that he opened a concession stand in his locker and sold drinks and snacks to his teammates. Management reportedly cracked down on Holland when he began printing his own team newspaper.

The last word …

“The people of St. Louis will be all excited to get this team. And then they’ll realize Georgia Frontiere is still the owner.”

- Former Rams quarterback Roman Gabriel, on the club’s probable move

Tags: column