Nothing To Sneeze At

Puffs are for the nose, while Potty-Puffs are for, well, another sector of the anatomy.

Nevertheless, the maker of Puffs facial tissue, Procter & Gamble Co., is suing the creator of the new toilet paper for children, alleging trademark infringement.

P&G’s suit was filed this week in U.S. District Court in Trenton, N.J., against Imperial Prestige International Inc. of Lakewood, and its owner Eli Feuer.

“A bathroom tissue bearing the Puffs name is likely to be confused,” P&G spokesman Mark Leaf said Friday. “We’ve spent over 35 years building a brand name and quality image for Puffs.”

P&G wants Feuer to change his product’s name, recall existing packaging and pay it an unspecified amount based on his profits.

Feuer, 25, whose small company began selling Potty-Puffs 10 months ago, says the products are quite distinct and consumers aren’t confused.

“It’s a totally different world,” Feuer said Friday. “The products are so different it’s pathetic.”