The price of Rose Bowl tickets will increase from $48 to $75 a seat starting with the game next New Year’s Day.
Jack French, executive director of the Pasadena Tournament of Roses, said the decision was made “after a great deal of discussion” among representatives of the Big Ten, Pac-10 and the Tournament of Roses Committee.
“It’s driven a lot by economics and the interest in increasing our payout to the teams that play, and to be competitive with the Bowl Alliance,” French said.
French said prices have increased by a dollar or two on average for the last 15 years. For example, the previous increase was $2.