What’s Coffee Without (Ice) Cream?
Starbucks Corp. is teaming with Dreyer’s Grand Ice Cream Inc. to produce at least five coffee-flavored ice creams to be sold in grocery stores.
The new ice creams, which will feature the Starbucks logo, are the latest in a series of marketing efforts featuring the coffee-bar company’s name. Starbucks already makes its own candy and, earlier this year, began testing a carbonated coffee drink in conjunction with PepsiCo Inc.
Financial details of the joint venture, announced Tuesday, were not disclosed. The new ice creams are expected to reach stores by next spring.
Seattle-based Starbucks has nearly 700 coffee bars in the United States and has recently announced a joint venture to sell its specialty coffees in Japan.
Dreyer’s, based in Oakland, Calif., markets ice cream across the United States and in Asia.
© Copyright 1995 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.